Our thoughts on...
In this era, most business tycoons are competing to remain a part of this accelerating business world. Before the arrival of the internet epoch in the preceding years, it was a pretty tricky task for a majority of the Small and Medium enterprises to showcase their products and services by utilising traditional marketing tools. However, in recent years, the charisma of the internet sphere has captured the world’s attention as it has created and introduced several ways through which companies can offer their products and reach their customers within no time. It is evident and understandable that a satisfied purchaser will become a loyal, retained and profitable customer. This approach will ultimately lead the business towards growth and expansion. The world of technology is growing and showing a trend that is shifting from traditional marketing towards digital marketing and strategies; for more business, recognition, turnover and customer acceptance. In addition, social media is rapidly increasing in popularity and has become an essential part of marketing strategies for numerous companies. Most marketers believe that social media management service offers great exposure in the business world and invincible business growth.
Through social media networks, even a small entrepreneur can become a part of this competitive business environment. It is a cost-effective digital marketing technique through which your business’s position will be more visible to your customers. All you need is to create a social media profile mentioning your business details, start-up stories, and contact information. Now you have to get business associates and sponsors that will “like and share” your page and shared information. The more people interact with your updated content, the more it will increase brand awareness and boost your reputation as a business.
Social media serves as a communication platform that helps you generate a voice on behalf of your firm and communicate to your customer. When this interaction occurs, your customer starts asking many questions regarding your brands, services and business portfolio by posting comments on your profile page. They appreciate it when they get a custom-made response to their query instead of a programmed message. This prompt answering and resolving customers’ queries on the social media account will build the audience’s trust and confidence in your company.
Most SMEs communicate with their customer through social media networks to show their business activities. It is known as “a loyal customer is a retained customer”, and to gain this loyalty, the companies need to communicate. When your clients see your regular updated newsfeed posted on social media with genuine content and your quick response to your customers, all these things will make your presence more credible in front of your social media audience. This daily interaction with customers shows that your company cares about customer satisfaction. Customers usually turn to social media networks to share their experiences; this is how a satisfied customer can bring a boost to your business by inviting new visitors by spreading words about your products and services.
The traditional media and its mode of advertising are more expensive in comparison to new forms of marketing. Advertising in the traditional way is always pricey as it involves commercials, billboards and TV spots and so on. For making a space in the competition, you need to buy many spots, which requires an investment of hundreds of pounds even before you can estimate results. On the other hand, Social media marketing provides new and less expensive channels for promoting products, such as; Facebook pages, Twitter accounts, and websites. You can now reach your customer and communicate and achieve great outcomes with little investment.
On the one hand, where this social media provides a platform for the business world to get engaged with their customers, it has also turned into a great opportunity for a number of businesses. Yes, we are talking about business-to-business marketing, which has now become easier; all credit goes to social media network that involves thousands of potential entrepreneurs with remarkable skills offering their services and products to contribute to this business industry.
In traditional marketing methodology, the marketers are supposed to invest a large amount and have to wait for weeks to get the gauge results. In this fast-paced world, people need prompt responses to their actions. This digital marketing and social media fulfil the desire for rapid response and information. You don’t have to wait for weeks to check your customer’s feedback; all you need is just to click a button and see the number of people visiting your websites, customers subscribing, purchase trends, conversion rates and much more. In case a customer is dissatisfied with your products, you will receive quick feedback from them, and you are then will make necessary changes, modifications and improvements.
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