Our thoughts on...
It is vital to ensure that once you have a website, you do not just assume that you need to do nothing more. You need to think that you need to direct people to that website and make sure that they are aware that it exists. It is often easy to think that once you have a website, you need to do nothing else. But people will not automatically find it. You can do many things to attract them to the site. It is good to think about some of them and decide how you will be able to use them to your advantage.
This can be a free undertaking and is a worthwhile thing to do for your website. You will get your website high in search engines, and therefore, people will visit it with little effort. There is a lot to learn and think about, but it can be well worth remembering more about it. It is essential to submit your website to search engines once completed. You only need to concentrate on the main ones like Google and Yahoo, and they will then add your website to their search engine, and you will start to appear in search results. You will need to make sure that your content is optimised as well, and there are a lot of things you will need to consider. However, the main ones provide a good user experience with a fast, easy-to-navigate website that works on mobile devices. You will also need to make sure that your text is free of mistakes, is short and uses synonyms. Adding metadata to your pages such as page title, meta description, and URL is also important. Backlinks are also crucial, so if you can get others to link to you, this can be useful.
Social media marketing can be extremely important, and which platform you choose will depend on the nature of your business. It can be worth looking at your close competitors and seeing what they are doing on social media and where they have the most presence, as this could guide you on what to do. It might seem like a hassle having social media accounts. You may not like social media, especially certain specific platforms. Still, if potential customers see you have not got social media accounts, they may wonder why and feel that they cannot trust you. You can always leave social media management to the experts (us!), and we will take care of all social channels.
If you are a business, adding to online directories can be really important. It is easy to do and is free. Start with Google Maps, then look at where your competitors are listed and get listed on those places too. It is even better to find sites they are not listed on and get listed on those. You should be able to find directories easily by using a search engine, and then you can add your business.
Reviews are really important to potential customers. They want to look and see whether they can trust you and whether it is worth visiting your business. Statistics show that almost all customers are influenced by reviews, so it is vital to ensure that you get good ones. You can search for reviews to see how you are faring, and if there are specific problems, this will allow you to identify them and make changes. It might also be the case that you can find some websites that review businesses like yours, and you will be able to pitch to them and see whether they will review you. Make sure you ask happy customers to review you, and you could even run a prize draw or offer freebies in exchange for reviews.
This can be really effective. It will help keep customers interested, show them your products and showcase new items, convert abandoned carts in online stores and build reviews. You will need to automate this process to make it as easy as possible, and there are various free companies that you can use to do this. It can be worth signing up for a competitor’s newsletter to see what they send and use that as inspiration for yours. You cannot copy them, but you can see what you think they do well and see how you can uniquely use that idea in your newsletter.
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